How to prepare the content for your new website

What slows down a new website is rarely the design or the technical side. It’s the content: the words, the photos, the information only you have. If you gather these things before you start, your site will be ready sooner and feel much more like you.

1. The basics about your business

• Business name and, if you have one, your logo (in good quality, ideally).
• Address, phone, email and opening hours.
• Links to your social media.
• The area you cover, if you visit customers at home.

2. What you do, in your own words

You don’t need to write beautifully. Answer these questions as if you were talking to a customer at the counter:

• What do you sell, or what services do you offer?
• Who for? Who is your typical customer?
• What sets you apart from the competition?
• What questions do customers ask you most often?

With these answers we can write your website copy in your own voice.

3. Prices, if it makes sense to show them

Not every business wants to publish prices, and that’s fine. But a “from” price really helps people comparing options, and saves you calls from people looking for something else.

4. Photos

Put the best photos you have in one folder: your space, the shopfront, your products, work you’ve done and your team. Photos from a recent phone in good natural light are usually enough. Avoid photos with other people’s watermarks and images taken from the internet, which may be copyrighted.

5. Examples you like

Two or three websites you like, even from other industries, go a long way in showing the style you’re after. Tell us what you don’t like too. That’s useful as well.

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Don’t have all of this? No problem. In our first conversation we’ll help you work out what’s missing and what can wait. Talk to us.