· 1 min read
Website or just social media? What makes sense for your business
Instagram and Facebook are great for showing day-to-day life. But there are things only a website can do for you.
Lots of small businesses start out with just an Instagram or Facebook page, and that makes sense: it’s free, quick, and it’s where customers already are. The next question is whether a website is still worth having. In most cases the answer is yes, not because social media is bad, but because the two do different jobs.
What social media does well
- Showing day-to-day life: news, behind the scenes, new products.
- Building closeness with people who already follow you.
- Sharing offers quickly.
What only a website does for you
It’s yours. On social media the rules change without warning. Your reach can drop, your account can be blocked by mistake, and the platform itself can fall out of fashion. Your website and your domain stay yours.
It shows up on Google. Someone searching for “bike shop in Braga” is ready to buy. A well-built website helps you appear in those searches. An Instagram profile rarely does.
It answers questions before people call. Prices, services, opening hours, address, how to book. On a website the information is organised and easy to find, not buried among old posts.
It builds trust. For many people a business without a website looks less serious, especially when they’re hiring it for the first time or spending more money.
No account needed. Not everyone uses Instagram or Facebook. A website opens on any phone, for anyone.
The best option is both
Social media brings people in. Your website convinces them and tells them what to do next, whether that’s call, book, order or visit. Put your website link in your social bio, and link to your social accounts from your site. That way each one does what it’s best at.
If you only have social media for now and want to take the next step, our packages start at €250, with publishing and hosting included. See the packages or talk to us.