· 1 min read
What a small business website needs
Five simple things that make the difference between a pretty website and one that brings in customers.
A website doesn’t have to be big or complicated to work. For most small businesses, what matters is that visitors quickly understand what you do, where you are and how to reach you. These are the five things you can’t leave out.
1. Say what you do, straight away
People decide in a few seconds whether they’re in the right place. Your first sentence should say plainly what you do and who it’s for. “Artisan bakery in Famalicão” says far more than “Welcome to our website”.
2. Contact details that are easy to find
Phone, email or WhatsApp visible on every page, plus a short form. If someone has to hunt for a way to reach you, they’ll probably give up and go to a competitor.
3. Work well on a phone
Most visits come from phones. Text should be readable without zooming, buttons easy to tap, and the page quick to load even on a weak connection.
4. Address, opening hours and a map
If you have a shop or see customers in person, your address, hours and a map save a lot of phone calls. Link your site to your Google Business Profile too, so you show up in local searches.
5. Real photos
Photos of you, your space and your work build more trust than stock images. They don’t need to be perfect. They need to be real.
If your current site misses these points, or you don’t have one yet, talk to us. We’ll help you work out what makes sense for your business.